SILVER ICING

The Process

Silver icing is a female-owned e-commerce fashion company in the womenswear and accessories market that specializes in social selling through their 5,000+ stylists across Canada.

Their new head office in Surrey includes a retail space for their stylists to come and see their new product offerings, try them on, and experience the brand culture.

For the design of their first brick and mortar retail space, we maintained a feminine vibe throughout the space, often using tones of pink to do so.

The design of the retail shelving and Reception Desk were meant to be simple and flexible (for their always-changing product offerings)